In what looks like a nod to Eatock’s alternative 2012 logo, artist and designer Roy McCarthy created this free-to-use branding for unofficial 2012 sponsors.

“I think there’s room for everyone to benefit from, and show support for, the games without having to stump up a load of sponsorship. Normally in a situation like this I would have a bit of a moan in the paper’s comments section, but this time I’m seeing it as a chance to do something creative instead.”

I’m all for less moaning, more doing.

Read and see more on Roy’s Pymlico page. Via davidthedesigner.
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Via @asburyandasbury.

More on London 2012:
London 2012 logo threatens Iran
2012 Olympic non-events
Royal Mail 2012 stamps

• Madrid 2020 logo causes controversy
• London 2012 alternative
• Pymlico
• 2012 Olympic non-events
• Rio 2016 Paralympic Games logo

Launched twelve years ago, innocent sells more than two million pure fruit smoothies each week in 11,000 UK outlets.

Here’s the story behind the “face with the halo” logo quoted from a comment thread on the Fast Tractor innocent blog.

The story goes like this — the name ‘innocent’ came from us (actually via Rich (founder) going through the thesauruses in Huddersfield town library). We had a fair few dodgy names before settling on innocent.

The logo was designed by Gravy at Deepend. Gravy doodled on a piece of paper in front of us in response to our brief ‘we just need a face with a halo above it’, and we looked at his first sketches and said ‘that’s it’.

We agreed that Deepend would provide us the first 18 months of design services in return for them getting 2% equity, but Deepend went bust so the equity reverted back to us.

Story from the keyboard of Dan Germain, head of creative at innocent.
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